E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, four key principles Google uses to evaluate the quality of content and its source. It’s not a single ranking factor but a framework that helps Google determine if a page deserves visibility. https://www.hatsoffdigital.com/blogs/search-engine-optimization/what-is-seo-and-how-it-works-in-2025-a-complete-guide-to-ranking-higher-on-google