The article discusses factors that affect the branding policy of Central and Eastern European (CEE) countries. identifies the key tasks in national branding technologies usage by these countries. The main attention is paid to the experience of Czech Republic in this field. Among other things the author considers institutional and programme dimensions of national branding policy. https://www.jmannino.com/mega-grab-Thomond-Made-to-Measure-Roller-Blind-Cashmere-top-super/